Manager

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

The Starcom Strategy and Insights Team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges and develop valuable insights to drive the clients’ business forward.

This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients’ operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment.

The Manager helps measure the impact advertising has on consumers from a brand and ROI perspective using syndicated data, primary data, and client business data. Additionally, the Manager drives rich emotional and behavioral audience understanding, and connects the audience’s needs to media planning and buying. The manager has a strong ability to build and distill knowledge, seamlessly executes innovative research projects, and suggests ways to apply those learnings to drive business value.

Responsibilities

• Pioneer innovative approaches to address complex research and measurement challenges
• Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences
• Build frameworks that capture campaign performance, inform optimizations and impact future plans
• Lead KPI and key metrics reporting for in-campaign performance; determine behavior/brand impact, and ROI
• Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
• Evaluate new and current data partners and new approaches for highest quality results
• Proactively educate internal and external clients on research, tools, technology, and approaches
• Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results
• Merge quantitative and qualitative insights into cohesive story to drive marketing strategy
• Proactively educate internal and external clients on research, tools, technology, and approaches
• Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy
• Partner with the primary lead for brand and consumer research analysis that yields unique insights and opportunities
• Support measurement execution focused on ad/media effectiveness, brand health and consumer behavior that capture campaign performance, inform optimizations and impact future plans
• Expertise in applying data to solving business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation
• Mentor and train team members
  
  

Qualifications

• 3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
• Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
• Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)
• Technical curiosity with the ability to learn new systems and programs quickly
• Strong quantitative and qualitative skills, including analytical abilities and statistics proficiency
• Experience with media measurement tools including Nielsen, comScore, MRI as well as 3rd party ad serving, syndicated research and web analytics
• Demonstrated ability to work with large data sets
• Strong verbal and written communication skills
• Proficiency in Tableau, GoodData, Datorama, SQL a plus
• Excellent Microsoft Office skills; PowerPoint and advanced Excel
• Ability to work independently and in a team setting while effectively managing priorities
  
  

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
  
  

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $79,990 - $114,975 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/23/2024

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

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