Senior Product Manager DTV

Fortune Brands
Deerfield, IL

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Job Description

We are seeking a highly skilled and motivated Senior Product Manager to join our dynamic Design to Value (DTV) team. The purpose of DTV is to shape revenue growth and margin expansion opportunities of our product lines through a multi-lens view of consumer, competitive, cost and design insights. As the Senior Product Manager, you will play a pivotal role in defining and executing our DTV product strategy, ensuring that we continue to exceed customer expectations and stay at the forefront of the industry.

Position Location: This position is eligible for a hybrid schedule based out of Deerfield, IL.

Responsibilities:

  • Develop a customer-centric product strategy and experience for our branded businesses, that drives impactful profitable growth.
  • Collaborate with cross-functional teams to define and plan the DTV product roadmap, focusing on delivering compelling user experiences that provide improved value at enhanced margins.
  • Conduct market research, competitive product benchmarking and customer/ consumer interviews to gain valuable insights into user needs and preferences, to help define DTV products and project requirements.
  • Cultivate strong relationships with internal and external stakeholders, ensuring a unified vision for DTV products.
  • Define key performance indicators (KPIs) and use data analysis to make informed product decisions and drive continuous improvements for DTV projects.
  • Support the team and project through a stage-gate development process.
  • Analyze both our and the competitor’s business through a 4P lens (product, price, promo and placement), including on-line and in-store experience, consumer reviews, etc. to identify DTV opportunities.
  • Understand internal functional pain points that could generate efficiency improvements when delivering consumer value through DTV projects.
  • Define the future product line-up that incorporates consumer/customer defined value drivers, pricing strategy, channel considerations and cost initiatives, enabling revenue growth at improved margins.
  • Align with the Consumer Insights team on the market research that is required to understand customer behavior, needs and benefits, feature-value, UX, etc., helping define DTV product requirements and project scope.
  • Align with the Innovation team on research to assess innovation concepts and prototypes, messaging/product claims, etc. for DTV projects.
  • Align with the Platform team on a strategy to reduce unnecessary variation, enabling low-cost designs, improved quality and improved speed to market.
  • Work with the brand, category, sales, engineering, industrial design, manufacturing, and sourcing teams to move the projects forward, make key decisions, and ensure the target business case and KPI’s are delivered through a stage-gate process.

Qualifications

  • Bachelor's degree in Business, Marketing, Engineering or related field.
  • 7+ years of proven experience in DTV, Product Development, Category Management, or Market Research.
  • Strong experience developing concise strategies based on customer insights.
  • Experience in assessing the financial health of product portfolios.
  • Experience in benchmarking with competitive product portfolio & market analysis.
  • Experience leading cross-functional initiatives in agile environments.
  • Analytical mindset with data-driven decision-making abilities.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to influence and negotiate with stakeholders at various levels.
  • Creative thinker with a passion for innovation and consumer experiences.

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $100,000 USD - $143,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at

Posted 2025-09-25

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